How Colors Can Change Your Appetite and Eating Habits

By Subodh / October 17, 2014

Appetite is not all about the sharp rumbling sound your stomach makes when it has been devoid of food for a long time. “What the…..!!” Sure that’s a valid reaction but the first line is a hard fact. So what are we talking about here? Well, let’s just find out. Everything that you feel is connected to your body through infinite arrangements of nerves. When your belly is empty, you are bound to feel hungry, but there are other things as well that can increase or decrease your appetite. Many will wonder how the sight of something can affect the appetite. However, remember the time when you were very hungry and the sight of something grotesque caused such a twitching in your stomach that eating was the last thing you could think about. The sight of the food does affect your appetite and thus it can be concluded that the color plays an important role here. Different colors elicit different levels of craving. Here are some of the examples.

Color Foods

You Are Hungrier When You Are Happier

This goes without saying. When you are not in the best of your moods you also lose the will to eat. People who are upset or grieving about something often find it difficult to gulp down chunks of food down their throat. Many a times grieving also leads to frustration which further gives way to anxiety. When you are anxious, you cannot eat much. In fact, during mild level of anxiety you feel like retching everything that has recently gone inside your belly. You feel more like eating when you are happier and this is a known fact.

The Color Yellow Can Increase Your Appetite

It is said (and some say scientifically proven) that the color yellow is very closely related to happiness. When you have more yellow around you are more likely to feel happier. As stated above, when you are happier you are likely to have a larger appetite as compared to your anxious state. Therefore, the yellow color is likely to make you feel hungrier and may increase your craving for food and appetite. Everything is related to your brain. When you see the color yellow, there are certain hormones which get generated and they trigger the feeling of happiness. Elevated level of happiness means more hunger. So you will end up eating more.

There Are Conflicting Results About The Color Red

The influence of red color cannot be generalized as different people react differently to this color. A lot of people associate red color with gore and violence. The sight of red color does not help their appetite. In fact, when served food with red in sight, they end up eating less. Red is also considered to be an ominous color and hence many people relate it to danger. Most of the times, the decrease in appetite is not the result of the conscious mind’s aversion with the red color. It is mostly the result of the subconscious. But there are conflicting studies that prove otherwise. Some of the scientists say that the red color actually increases the appetite. This is the reason why a lot of restaurants have a red them for their decor.

What Does The White Color Say?

White is the color which can be very deceptive to your mind as far as the appetite is concerned. White is a color of peace and tranquility and therefore food of this color is interpreted by the brain as harmless. Therefore, even if you are eating the high calorie – high fat food which is white in color, the chances are that your mind will try to convince you that it is all healthy and fine.

What Color Can Help Reduce Your Appetite?

Most of the colors that are natural food colors tend to reduce your appetite. For example, if you have food in color blue, your mind will have some difficulty accepting it as a food and may tell reduce your appetite. Same can be said for color pink, which is not a very common food color. On the other hand, color like brown is likely to tickle your appetite as most of the cooked meats are of this color.